Introduction
This is what your life has been like for a while now: you’ve been thinking about starting your affiliate marketing adventure.
You’ve checked some forums, did some reading (which you’re doing now, by the way) and have selected the tools you’ll use on your journey.
You’re wise, creative and ready to innovate.
And to top that statement, you decide to sign up for Mobidea because you wanna know how to make money with CPA!
Even so – because even smart people need help – we’re here to hook you up with some actionable tips!
By the end of this article, you’ll be able to effectively choose the affiliate marketing offers or segments that best suit your traffic and understand how to play with CPA offers that convert.
More than that?
You’ll be getting exclusive access to the super successful group of Mobidea’s Awesome Affiliates and learn how you can use Mobidea to make the most of your CPA advertisement endeavors!
Don’t know much about CPA offers?
Time to find out right quick!
What are CPA Offers?
CPA stands for Cost-per-Acquisition and the acquisition can be a Sale (CPS), an Action, a Conversion, or a Lead (CPL).
CPA offers are those which are part of the CPA model, which is related to subscription services.
In the CPA model, publishers are paid if/when a user acquires a service or product.
Affiliate.co.za Offers – Getting Started
Let’s start with some basic tips to simplify things for you.
It doesn’t matter if you’re buying traffic of just getting it from social media.
No matter what you’re trying to do, you’ll definitely gonna need to:
- Know your audience – knowing your target audience is the key to success.
- Understand the needs and the trends of the market – try to do a little research before you set a CPA campaign. If you see that a vertical or a niche is overcrowded with offers, maybe you should consider trying a different approach and explore new affiliate marketing verticals
- Play fair with your users – being honest with your users by showing them exactly what the offer is promoting will surely engage them and ultimately maximize your revenues!
Remember: be loyal to your audience, have good prelanders/banners/landing pages, pick the best traffic source for CPA offers, choose smart and appealing words, and we’re pretty sure you’ll like the results in the end.
Like what you’ve been told so far?
Great!
Now pay attention, read up, and take these super pro tips into consideration!
1. Don’t Pick an Offer Taking Only the Payout Into Account
What is the Payout in Affiliate Marketing?
The payout is the revenue you receive per one conversion. This specific value/payout is decided by an advertiser, and it can be either dynamic or fixed.
What does that have to do with offers?
When we talk about choosing CPA offers that convert, it can be tempting to go for the ones with the highest payouts.
These can vary depending on country, operator, operating system, and flow.
Let’s imagine you’re checking offers on your Mobidea account.
You’ve applied the filters and then decide to check offers considering the highest payout.
The highest-paying CPA offers are better, right?
Well, not necessarily!
Turns out that you need to consider several aspects when it comes to the CPA model, such as the billing flow!
Top payout offers are generally related to the credit card submission.
This means it’s harder for them to actually get subscriptions since users are more reluctant to insert their credit card details.
Bottom line?
Those who subscribe to this kind of offers have to pay more for the acquisition.
Since we’re referring to reluctant users, here’s another thing you need to take into consideration – the conversion rate.
Let’s say you get two offers: one with a Payout of $10 and another with a Payout of $2.
You don’t even hesitate!
You obviously go for the first one!
If the first one had a worse Conversion Ratio – 1/1000 compared to the other 1/100, for example – after sending 5000 clicks, you’d end up with a $50 revenue.
On the other hand, if you’d chosen the one with a lower Payout but a higher Conversion Ratio, you’d end up with $100, twice the revenue, by comparison.
This can also happen when you use the Smartlink and go for segments which typically showcase higher Payouts but harder Conversion Ratios instead of the ones with lower Payouts that can turn out to be more profitable.
One of the many advantages of playing with the Smartlink is that segments are optimized based on top-performing campaigns.
This means the relation between the two referred metrics is taken into account.
Play a smart move and try to understand whether or not your audience is willing to pay more for an offer or if it’s better to receive less but in a more consistent way.
That’s right!
How cool is it to learn to choose CPA offers with us?
We know!
Super fun!
Keep reading to find more CPA marketing tips below!
2. EPC Isn’t Everything
What is EPC or Earnings Per Click?
EPC stands for Earnings per Click and it shows you the revenue you get for each 100 clicks. It’s the average amount of money you can get per every 100 clicks on your link.
How do you calculate EPC?
Take the amount generated in revenue, divide it by the entire number of clicks on that specific link, and multiply that particular value by 100.
With Earnings Per Click (EPC), you’re considering Payout and Conversion Ratio, which provides you a more complete metric.
It ain’t perfect, though.
Why? Because the values you see are an average of ALL the traffic Mobidea receives to those offers or segments.
Let’s pretend there’s a scenario containing two different offers: one of them showcases an amazing EPC, the other an average EPC that won’t get anyone excited.
The first one is mainly being used by a hyper-experienced group of Affiliates, with really wicked Pre-Landers, high-quality traffic sources, and a lot of know-how on that specific type of offer.
The consequence? This will hugely increase the EPC!
That hike is definitely gonna catch your gaze because you live to get the highest paying CPA offers like a champ.
The problem? You’ll end up swimming with the sharks, hustling and fighting incredibly tough competitors.
Eventually, you may even fail to get the EPC you saw first.
That’s enough to break your affiliate marketing heart, bro!
On the other hand, you’ve got the second offer.
This one’s being used by the same group playing with the first one.
In fact, a lot of other affiliates are using it as well.
Some do it better, some worse, not getting quality traffic and probably failing to get the promotion right.
Selecting an offer on Affiliate.co.za
Once logged into your affiliate dashboard, you will go to the all offers section and find an offer to promote
